The mobile phone, a staple for younger
More than 79% of Americans have a mobile phone, making it an essential very personal screen to almost everyone, according to eMarketer estimates. But when asked about their needs, consumers in the United States placed the mobile phone through other devices or technologies, placing the car first, with 86% and mobile in the sixth, with 47%, by below the fixed telephone, dryer, air conditioning or computer, according to the Pew Research Center study conducted in May 2010.
Respondents said need several of these items, although preferences varied with respect to age. Consumers between 18 and 29 needed almost twice their mobile phones compared to middle-aged; the first 59% compared with 29% the second.
Personal computers and high-speed internet also showed the same trend as age increases decreases dependence. Instead, the fixed telephone, television, cable and flat screen television showed the opposite pattern: older respondents considered these items needed at much higher levels.
The importance of mobile phones increases, at the expense of fixed telephone lines, and are the young people who are at the forefront of this change. Soon, these trends are expected to increase and expand in other fields as in the case of television, whose dependence will decrease as mobile phones are adopted mobile TV; even personal computers are beginning to question the development of smartphones and digital tablets, which allow many of the basic actions of computers.
The phones have a very important role in the lives of young role and increasingly dominate in all age groups. And if entertainment content become a major attraction for users of phones and tablets, it will also open a huge opportunity for advertisers and mobile publishers.